Tag Archives: taboola

How My Taboola PPC Campaigns Performed

Last month, I wrote a brief summary of how to create and manage a pay-per-click (PPC) campaign through Taboola.

Now that my campaign has ended, I’d like to go through and analyze how it all performed. Continue reading How My Taboola PPC Campaigns Performed

Reblog: The Basics of PPC Marketing with Taboola

MLS Weech was kind enough to host one of my marketing pieces on his site last week — thanks man! Definitely check out his blog, and his books Caught and The Journals of Bob Drifter!

I wanted to include this piece, “The Basics of PPC Marketing with Taboola” with my ongoing Marketing Your Novel series. I’ll write a follow-up in the near future about how my campaigns performed overall.

M.L.S. Weech

Greetings All,

I’m super stoked about this post.  I’ve known Steven since I’ve started blogging, and I consider him a friend above all. I also consider him one of my top marketing mentors, so when he offered to create a post, I jumped at  the chance.  His book, The Warden of Everfeld: Memento, is out now, and I’ve already ordered my paperback version and added it to my impossible to whittle down TBR list on Goodreads.   So, if you’re like me, and you feel like marketing is a tough nut to crack, please see below.


When I tell people I used to use PPC marketing as part of my job, they give me funny looks. When I tell them that I am now using PPC marketing to promote my first novel, they’re downright flummoxed.

But Pay-Per-Click Marketing is really quite simple: you pay a particular service to feed…

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Friday Write-Day: The Pre-Order Recap

Welp, my novel has officially been published. I must say, a full day after publication, I feel…

Relieved.

The preparation and waiting for publication were a bit stressful, but all the other parts were fun. Continue reading Friday Write-Day: The Pre-Order Recap

Marketing Your Novel: Pay-Per-Click Advertising

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising