Tag Archives: social media

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading Marketing 2017 Wrap-Up

Mid-Year Marketing Report: How Are We Doing?

June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.

Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?

The Key to Social Media Marketing

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Marketing Your Novel: Indirect Marketing through Social Media

marketing-your-novel

Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading Marketing Your Novel: Indirect Marketing through Social Media

Marketing Your Novel: Types of Indirect and Content Marketing

digital-marketing-1563467_1280

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading Marketing Your Novel: Types of Indirect and Content Marketing

Marketing Your Novel: Where to Begin?

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

Telling people that I work in online marketing typically induces one of two reactions in people. Either, “holy crap, how could you work in such a scummy, manipulative industry,” or “wow, marketing my work is so intimidating, where do I begin?” Continue reading Marketing Your Novel: Where to Begin?

dreaminsanity: THE MARTIAN, the Oscar’s, and Rational Thought

Image of Mars, http://mars.nasa.gov/multimedia/images/?ImageID=6453
Image of Mars, http://mars.nasa.gov/multimedia/images/?ImageID=6453

I watched The Martian last night for the first time. After reading the book by Andy Weir a couple months ago, I was excited to see what Hollywood would do with such a detail-rich and well-researched story. They glossed over most of the super-scientific information (understandably so) to get to the heart of the human interest story of an astronaut lost on Mars, and the NASA scientists and astronauts trying to bring him home. Continue reading dreaminsanity: THE MARTIAN, the Oscar’s, and Rational Thought