Tag Archives: PPC campaigns

Anyone Need a Freelance Writer / Editor / Content Marketer?

Well, I wasn’t planning on talking about this until after the dust settled, but I’ve had a change of heart.

I was laid off from my job last week. I am actively looking for a new position, but in the meantime, I need to keep my options open.

That’s why I’m officially offering freelance services in writing, editing, or online marketing. Here’s a little bit about my background:

  • I reviewed news releases for publication on PRWeb.com, PRNewswire.com, and MarketWired.com for three years. I reviewed approximately 10,000 press releases in that time, and I know what a good press release looks like.
  • I have also written two dozen press releases for various organizations across industries such as tech, fashion, and publishing. And yes, I even wrote my own press releases for my book.
  • I strategized and managed pay-per-click marketing campaigns and provided regular analytics reports for clients, curating nearly 1 million clicks across dozens of campaigns.
  • I’m also open to other work in the realms of writing, editing, and online marketing.
  • Please email info (at) eveningsatellite (dot) com to discuss pricing and project requirements.

Now that I’ve pimped myself out, I’ll get into my sudden unemployment a bit. Continue reading Anyone Need a Freelance Writer / Editor / Content Marketer?

How My Taboola PPC Campaigns Performed

Last month, I wrote a brief summary of how to create and manage a pay-per-click (PPC) campaign through Taboola.

Now that my campaign has ended, I’d like to go through and analyze how it all performed. Continue reading How My Taboola PPC Campaigns Performed

Reblog: The Basics of PPC Marketing with Taboola

MLS Weech was kind enough to host one of my marketing pieces on his site last week — thanks man! Definitely check out his blog, and his books Caught and The Journals of Bob Drifter!

I wanted to include this piece, “The Basics of PPC Marketing with Taboola” with my ongoing Marketing Your Novel series. I’ll write a follow-up in the near future about how my campaigns performed overall.

M.L.S. Weech

Greetings All,

I’m super stoked about this post.  I’ve known Steven since I’ve started blogging, and I consider him a friend above all. I also consider him one of my top marketing mentors, so when he offered to create a post, I jumped at  the chance.  His book, The Warden of Everfeld: Memento, is out now, and I’ve already ordered my paperback version and added it to my impossible to whittle down TBR list on Goodreads.   So, if you’re like me, and you feel like marketing is a tough nut to crack, please see below.


When I tell people I used to use PPC marketing as part of my job, they give me funny looks. When I tell them that I am now using PPC marketing to promote my first novel, they’re downright flummoxed.

But Pay-Per-Click Marketing is really quite simple: you pay a particular service to feed…

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