Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising