Tag Archives: novels

Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed

Marketing Your Novel: Why Send Press Releases?

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Well, it’s been quite some time since I’ve updated this series. The last time we checked in, I discussed marketing through social media.

Today, I’m going to take a look back to a previous post, in which I provided a summary of sending online press releases. Why?

Because I just sent my first press release! Continue reading Marketing Your Novel: Why Send Press Releases?

Friday Write-Day: We Have an Imprint!

Evening Satellite PublishingWe have a publishing imprint! Jessie and I have officially founded (wow, that’s a big word) Evening Satellite Publishing!

Evening Satellite Publishing will be the imprint for all of our print publications in the fantasy and sci-fi genres, including The Warden of Everfeld: Memento and Jessie’s as yet unnamed sci-fi novel. Continue reading Friday Write-Day: We Have an Imprint!

The Key to Social Media Marketing

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Friday Write-Day: Progressive Improvement

fwd-progressive-improvement

Writing has gone considerably better this week. Even after altering and re-altering the background of one of my main characters and changing their scenes to fit those (re)-alterations, I managed to write 6,541 words this week for a total word count of 31,388. Continue reading Friday Write-Day: Progressive Improvement

Marketing Your Novel: Indirect Marketing through Social Media

marketing-your-novel

Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading Marketing Your Novel: Indirect Marketing through Social Media

Friday Write-Day: Progress on the Non-Writing Front

fwd-progress-non-writing-front

I have not made much progress at all this week… for NaNoWriMo. With less than 10,000 words written through 18 days, I think it’s safe to say I will not be hitting 50,000 words, or probably even 30,000.

One reason for the lack of progress on either WoEL or my mythology stories this week has been my general stressing over the details of publication. Up until I printed those manuscripts for The Warden of Everfeld: Memento, publication felt like a far-off dream, attainable yet just out of reach. Continue reading Friday Write-Day: Progress on the Non-Writing Front

Friday NaNo-Day: Discovering the Discovery Draft

fwd-nano-discovery-drafting

It has been many long months since I have started a brand new draft with only endless brainwaves to sift through and get onto paper. Why is writing still this hard?! Continue reading Friday NaNo-Day: Discovering the Discovery Draft