Tag Archives: marketing

4 Key Elements of Our Press Release

If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.

As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release

The Key to Social Media Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Marketing Your Novel: The Marketing Strategy!

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading Marketing Your Novel: The Marketing Strategy!

Friday Write-Day: Busy with Business

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I nearly forgot it was Friday. I suppose that’s what the holidays do to you.

Writing was slow once again, despite my time off from work earlier in the week — 3,600 for the week and 24,800 overall. But my weekly total is low mostly because I’ve been… distracted by other priorities the past two nights. Continue reading Friday Write-Day: Busy with Business

Marketing Your Novel: Indirect Marketing through Social Media

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Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading Marketing Your Novel: Indirect Marketing through Social Media

Marketing Your Novel: Pay-Per-Click Advertising

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising

Friday Write-Day: Revisions Beget… NaNoWriMo!

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Another week, another round of pondering. Revisions to The Warden of Everfeld: Memento are coming along. I have about 40 pages to go to complete my first read-through. I’d like to do that by Sunday so I can start gearing up for NaNo 2016. Continue reading Friday Write-Day: Revisions Beget… NaNoWriMo!

Marketing Your Novel: Types of Indirect and Content Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading Marketing Your Novel: Types of Indirect and Content Marketing

Marketing Your Novel: Where to Begin?

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

Telling people that I work in online marketing typically induces one of two reactions in people. Either, “holy crap, how could you work in such a scummy, manipulative industry,” or “wow, marketing my work is so intimidating, where do I begin?” Continue reading Marketing Your Novel: Where to Begin?

What is that Novel Really Worth?

Now that The Warden of Everfeld: Memento is officially past the stage of being just a collection of ideas and dreams locked away in my brain and/or on a flash drive, it’s time to start thinking about it in terms other than its qualitative worth. Yes, I am of course talking about money and its necessary attendants: marketing and business — the collective bane of artistry, creativity, and human-made beauty in the world.

Because when we talk about publishing, that’s really what we mean: the promotion and sale of a piece of work. As writers, we tend to lean on the adage that the writing of a novel is its own reward, and that any material gain that comes of it is a bonus. Luckily, most of us are telling the truth when we say this. Continue reading What is that Novel Really Worth?