Tag Archives: marketing

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading Marketing 2017 Wrap-Up

Mid-Year Marketing Report: How Are We Doing?

June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.

Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?

4 Key Elements of Our Press Release

If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.

As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release

The Key to Social Media Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Marketing Your Novel: The Marketing Strategy!

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading Marketing Your Novel: The Marketing Strategy!

Friday Write-Day: Busy with Business

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I nearly forgot it was Friday. I suppose that’s what the holidays do to you.

Writing was slow once again, despite my time off from work earlier in the week — 3,600 for the week and 24,800 overall. But my weekly total is low mostly because I’ve been… distracted by other priorities the past two nights. Continue reading Friday Write-Day: Busy with Business

Marketing Your Novel: Indirect Marketing through Social Media

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Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading Marketing Your Novel: Indirect Marketing through Social Media

Marketing Your Novel: Pay-Per-Click Advertising

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising

Friday Write-Day: Revisions Beget… NaNoWriMo!

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Another week, another round of pondering. Revisions to The Warden of Everfeld: Memento are coming along. I have about 40 pages to go to complete my first read-through. I’d like to do that by Sunday so I can start gearing up for NaNo 2016. Continue reading Friday Write-Day: Revisions Beget… NaNoWriMo!

Marketing Your Novel: Types of Indirect and Content Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading Marketing Your Novel: Types of Indirect and Content Marketing