Tag Archives: Facebook

7 Things I’ve Learned from Self-Publishing My First Novel

The pre-order period for The Warden of Everfeld: Memento officially ended last Wednesday, which means it’s time for a little retrospective on how this 30-day marketing binge went for me.

Here are 7 things I’ve learned from self-publishing my first novel, so far. Continue reading 7 Things I’ve Learned from Self-Publishing My First Novel

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading Marketing 2017 Wrap-Up

The Key to Social Media Marketing

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Marketing Your Novel: The Marketing Strategy!

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading Marketing Your Novel: The Marketing Strategy!

Marketing Your Novel: Indirect Marketing through Social Media

marketing-your-novel

Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading Marketing Your Novel: Indirect Marketing through Social Media

We’re Now on Facebook!

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Red String PaperCuts has joined Facebook! Like our page if you want to receive occasional updates (2-3 times per week) and connect with us more directly. We’ll also be sharing other blogs, articles, and fiction we find around the web on that page.

You may have also noticed that our menu bar has changed a bit. Check out our new page, The Warden of Everfeld” for all of the most recent updates on my upcoming novel. Our individual author pages are now under the “About Us” menu, to help clean up the header a bit.

Anyway, thanks for the continued support. One love.

Steve D

Meta-blog + a Note on Using the Interwebs

Every now and then someone I barely know at some party or bar or during a random conversation on the train will ask me that all-important icebreaker: what do you do for a living? My default answer of “I work for a marketing firm” tends to be enough for most, because the more detailed explanation either confuses them or does not interest them in the slightest.

Rarely, however, do I receive the following in almost automatic response: “Oh, so you manipulate people.” Continue reading Meta-blog + a Note on Using the Interwebs