Well, I’ve had about a week to collect myself and focus on the business side of publishing a novel. Now, I’d like to discuss how I am planning the pre-release and release phases of my novel from a marketing perspective.
Whether or not this turns out to be the right way to market a soon-to-be and newly published novel remains to be seen, but I like my plan and I’m sticking to it. Continue reading How to Promote A New Book Release
Apologies for the late post today. A certain Jessie kept me on a video call for four hours last night.
With the revisions of The Warden of Everfeld: Memento coming along nicely, it’s time to talk about how I’ll be promoting this book.
My marketing efforts last year were focused on audience-building, and that’s largely still the goal. But now, with a tentative release date of early 2018, I need to be sure that the audience I build is actually interested in buying my book.
Continue reading Slightly Revised Marketing Plan… 2018!
This is going to be a weird update. I can’t even tell you what my word count for the week is, because I was preoccupied with other awesome things.
So… this End-of-NaNo update has very little to do with NaNo. Continue reading Friday Write-Day: Some Announcements that Have Little to Do with Writing!
June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.
Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?
Last month, I provided a spotlight bio of my protagonist, Aston. So this week, I wanted to do the same for my other protagonist, Jaed. Continue reading Warden of Everfeld Character Spotlight: Jaed
If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.
As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release
As I work through the final third of Manuscript: Beta for The Warden of Everfeld: Memento, I’d like to start introducing you to my characters. Continue reading Warden of Everfeld Character Spotlight: Aston
That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.
For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
Well, it’s been quite some time since I’ve updated this series. The last time we checked in, I discussed marketing through social media.
Today, I’m going to take a look back to a previous post, in which I provided a summary of sending online press releases. Why?
Because I just sent my first press release! Continue reading Marketing Your Novel: Why Send Press Releases?
We have a publishing imprint! Jessie and I have officially founded (wow, that’s a big word) Evening Satellite Publishing!
Evening Satellite Publishing will be the imprint for all of our print publications in the fantasy and sci-fi genres, including The Warden of Everfeld: Memento and Jessie’s as yet unnamed sci-fi novel. Continue reading Friday Write-Day: We Have an Imprint!