Tag Archives: content marketing

Anyone Need a Freelance Writer / Editor / Content Marketer?

Well, I wasn’t planning on talking about this until after the dust settled, but I’ve had a change of heart.

I was laid off from my job last week. I am actively looking for a new position, but in the meantime, I need to keep my options open.

That’s why I’m officially offering freelance services in writing, editing, or online marketing. Here’s a little bit about my background:

  • I reviewed news releases for publication on PRWeb.com, PRNewswire.com, and MarketWired.com for three years. I reviewed approximately 10,000 press releases in that time, and I know what a good press release looks like.
  • I have also written two dozen press releases for various organizations across industries such as tech, fashion, and publishing. And yes, I even wrote my own press releases for my book.
  • I strategized and managed pay-per-click marketing campaigns and provided regular analytics reports for clients, curating nearly 1 million clicks across dozens of campaigns.
  • I’m also open to other work in the realms of writing, editing, and online marketing.
  • Please email info (at) eveningsatellite (dot) com to discuss pricing and project requirements.

Now that I’ve pimped myself out, I’ll get into my sudden unemployment a bit. Continue reading Anyone Need a Freelance Writer / Editor / Content Marketer?

How My Taboola PPC Campaigns Performed

Last month, I wrote a brief summary of how to create and manage a pay-per-click (PPC) campaign through Taboola.

Now that my campaign has ended, I’d like to go through and analyze how it all performed. Continue reading How My Taboola PPC Campaigns Performed

Marketing Your Novel: Pay-Per-Click Advertising

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising

Marketing Your Novel: Intro to SEO

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

While I am not going to be talking exclusively about SEO in this series, SEO happens to be one of the major facets of Content Marketing, a larger theory and set of strategies of online marketing. Thus, at least a basic introduction to SEO is necessary. So… Continue reading Marketing Your Novel: Intro to SEO

Marketing Your Novel: Types of Indirect and Content Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading Marketing Your Novel: Types of Indirect and Content Marketing