Tag Archives: books

Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed

Friday Write-Day: We Have an Imprint!

Evening Satellite PublishingWe have a publishing imprint! Jessie and I have officially founded (wow, that’s a big word) Evening Satellite Publishing!

Evening Satellite Publishing will be the imprint for all of our print publications in the fantasy and sci-fi genres, including The Warden of Everfeld: Memento and Jessie’s as yet unnamed sci-fi novel. Continue reading Friday Write-Day: We Have an Imprint!

The Key to Social Media Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

PARABOLIS Review: Engaging the Audience in Layers

I think the best stories come to us in the most interesting ways. Yet again, I have encountered an author and a world in the most unexpected of places. I first saw Parabolis  in an imgur post a couple years ago. I bought the book immediately. I regret that it took me this long to read.

Continue reading PARABOLIS Review: Engaging the Audience in Layers

Friday Write Day: Revisions Phase 2

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I did not come into Manuscript: Beta intending to rewrite entire sections, entire chapters, or even entire characters. I thought it would simply be a matter of using the foundation I had with Manuscript: Alpha to write a more polished story. Continue reading Friday Write Day: Revisions Phase 2

Friday Write-Day: Progressive Improvement

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Writing has gone considerably better this week. Even after altering and re-altering the background of one of my main characters and changing their scenes to fit those (re)-alterations, I managed to write 6,541 words this week for a total word count of 31,388. Continue reading Friday Write-Day: Progressive Improvement

Miracles: New Endeavors for the New Year

Howdy all,

So I’ve always considered myself a ‘writer’ more than an artist, or a poet, or a novelist, or any other such distinction. Recently, that writing has taken the shape of a book type thing instead of a poem type thing. This is interesting to me. And also kind of soul consuming; I don’t seem capable of focusing on much else. Continue reading Miracles: New Endeavors for the New Year