Tag Archives: books

The Ultra-Secret First Draft – Total Reveal!

I just finished reading the first draft of Jessie’s first novel, and I’m going to reveal everything about the novel against her wishes say as little as possible to avoid her furious flailing.

Jessie, in advance, I apologize. I knew you would not let me do this without your prior approval, so I had to be sneaky. Continue reading The Ultra-Secret First Draft – Total Reveal!

3 Ways to Revise Your First Draft

As I near the end of my revisions to Manuscript: Beta, I have begun to reflect on the process itself. Jessie called me crazypants when I told her I was rewriting The Warden of Everfeld: Memento to prepare the second draft.

So I thought I would compare this processes to the other paths I might have taken. At its most basic, there are really only three ways to revise a first draft. Continue reading 3 Ways to Revise Your First Draft

Mid-Year Marketing Report: How Are We Doing?

June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.

Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?

Remember to Write What You Love and Love What You Write

I’ve been a little too focused on just writing the last few weeks. I forgot for a moment that I was supposed to enjoy the process. The strict deadlines I had imposed on my word counts and finish dates were weighing down the writing itself.

It took an off-hand reminder from the lovely Jessie to remember: love what you write, and write what you love. Continue reading Remember to Write What You Love and Love What You Write

4 Key Elements of Our Press Release

If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.

As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release

Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed

Friday Write-Day: We Have an Imprint!

Evening Satellite PublishingWe have a publishing imprint! Jessie and I have officially founded (wow, that’s a big word) Evening Satellite Publishing!

Evening Satellite Publishing will be the imprint for all of our print publications in the fantasy and sci-fi genres, including The Warden of Everfeld: Memento and Jessie’s as yet unnamed sci-fi novel. Continue reading Friday Write-Day: We Have an Imprint!

The Key to Social Media Marketing

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing