Tag Archives: advertising

Marketing Your Novel: The Marketing Strategy!

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading Marketing Your Novel: The Marketing Strategy!

Marketing Your Novel: Pay-Per-Click Advertising

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Today I’d like to discuss pay-per-click (PPC) advertising as a marketing strategy. PPC advertising is essentially paying another website or platform to host your advertisement for their audience to see. This type of marketing serves your content to a much larger audience than may otherwise be accessible through your blog, website, or even social media. When running a PPC campaign, you will “bid” for that ad space based on how much you want to pay for each time a random user clicks on your ad, hence pay-per-click. Continue reading Marketing Your Novel: Pay-Per-Click Advertising

Creativity Sessions: Thoughts on Storytelling

I’ve been thinking a lot about storytelling recently. Okay, I kind of think about storytelling all the time anyway. But binge-watching Louis on Netflix makes me reflect on the way we tell our own stories. Continue reading Creativity Sessions: Thoughts on Storytelling

Meta-blog + a Note on Using the Interwebs

Every now and then someone I barely know at some party or bar or during a random conversation on the train will ask me that all-important icebreaker: what do you do for a living? My default answer of “I work for a marketing firm” tends to be enough for most, because the more detailed explanation either confuses them or does not interest them in the slightest.

Rarely, however, do I receive the following in almost automatic response: “Oh, so you manipulate people.” Continue reading Meta-blog + a Note on Using the Interwebs