Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed

Reblog Wednesday: Sinfest

The very first comic =)

Sinfest.com has been around since January of 2000, created by Tatsuya Ishida. I’ve been a loyal reader since 2008, aka my senior year in high school when I used to check his newest webcomic offering every morning at 7:30 in my Journalism class. I love it and therefore am sharing it with you lovely folks, on this Reblog Wednesday. Continue reading Reblog Wednesday: Sinfest

With Your Presence: Album Review of PVRIS’s White Noise

Our music reviews seek to trace the narratives that weave between songs and albums. Check out our Rhythmic Fiction tag for other stories told through music.

I was fortuitously introduced to PVRIS when Jessie sent me a two-volume mixed CD, all the way from Denver. I had been desperate to hear some new music for a few weeks, and of the myriad of bands I found on those CDs, PVRIS (pronounced ‘Paris’) stuck out. Continue reading With Your Presence: Album Review of PVRIS’s White Noise

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