Category Archives: Marketing Your Novel

A Quarterly Sales Report, and Other Things I never Thought I’d Write

At some point during the pre-publishing process for my first novel, I said that I wanted to be relatively transparent about how well my books did.

Well, it’s been over three months since I published The Warden of Everfeld: Memento. I’ve already talked about how my PPC campaigns performed. Now, it’s time to have a quick look at how they and my other marketing efforts helped me actually sell books.

Continue reading A Quarterly Sales Report, and Other Things I never Thought I’d Write

Belated Numberbrag and Marketing Goals

Goals are funny. Sometimes, when they’re outside of your direct control, it’s better not to pay too close attention to them.

I lost sight of any specific marketing or statistical goals for this website for this year, since most of my efforts focused on publishing and promoting The Warden of Everfeld: Memento. So without particularly trying, we’ve hit a lot of goals… from 2017.

Continue reading Belated Numberbrag and Marketing Goals

How My Taboola PPC Campaigns Performed

Last month, I wrote a brief summary of how to create and manage a pay-per-click (PPC) campaign through Taboola.

Now that my campaign has ended, I’d like to go through and analyze how it all performed. Continue reading How My Taboola PPC Campaigns Performed

Reblog: The Basics of PPC Marketing with Taboola

MLS Weech was kind enough to host one of my marketing pieces on his site last week — thanks man! Definitely check out his blog, and his books Caught and The Journals of Bob Drifter!

I wanted to include this piece, “The Basics of PPC Marketing with Taboola” with my ongoing Marketing Your Novel series. I’ll write a follow-up in the near future about how my campaigns performed overall.

M.L.S. Weech

Greetings All,

I’m super stoked about this post.  I’ve known Steven since I’ve started blogging, and I consider him a friend above all. I also consider him one of my top marketing mentors, so when he offered to create a post, I jumped at  the chance.  His book, The Warden of Everfeld: Memento, is out now, and I’ve already ordered my paperback version and added it to my impossible to whittle down TBR list on Goodreads.   So, if you’re like me, and you feel like marketing is a tough nut to crack, please see below.


When I tell people I used to use PPC marketing as part of my job, they give me funny looks. When I tell them that I am now using PPC marketing to promote my first novel, they’re downright flummoxed.

But Pay-Per-Click Marketing is really quite simple: you pay a particular service to feed…

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How to Promote A New Book Release

Well, I’ve had about a week to collect myself and focus on the business side of publishing a novel. Now, I’d like to discuss how I am planning the pre-release and release phases of my novel from a marketing perspective.

Whether or not this turns out to be the right way to market a soon-to-be and newly published novel remains to be seen, but I like my plan and I’m sticking to it. Continue reading How to Promote A New Book Release

Slightly Revised Marketing Plan… 2018!

Apologies for the late post today. A certain Jessie kept me on a video call for four hours last night.

With the revisions of The Warden of Everfeld: Memento coming along nicely, it’s time to talk about how I’ll be promoting this book.

My marketing efforts last year were focused on audience-building, and that’s largely still the goal. But now, with a tentative release date of early 2018, I need to be sure that the audience I build is actually interested in buying my book.

Continue reading Slightly Revised Marketing Plan… 2018!

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading Marketing 2017 Wrap-Up

Mid-Year Marketing Report: How Are We Doing?

June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.

Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?

4 Key Elements of Our Press Release

If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.

As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release

Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed