Category Archives: Marketing Your Novel

How to Promote A New Book Release

Well, I’ve had about a week to collect myself and focus on the business side of publishing a novel. Now, I’d like to discuss how I am planning the pre-release and release phases of my novel from a marketing perspective.

Whether or not this turns out to be the right way to market a soon-to-be and newly published novel remains to be seen, but I like my plan and I’m sticking to it. Continue reading How to Promote A New Book Release

Slightly Revised Marketing Plan… 2018!

Apologies for the late post today. A certain Jessie kept me on a video call for four hours last night.

With the revisions of The Warden of Everfeld: Memento coming along nicely, it’s time to talk about how I’ll be promoting this book.

My marketing efforts last year were focused on audience-building, and that’s largely still the goal. But now, with a tentative release date of early 2018, I need to be sure that the audience I build is actually interested in buying my book.

Continue reading Slightly Revised Marketing Plan… 2018!

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading Marketing 2017 Wrap-Up

Mid-Year Marketing Report: How Are We Doing?

June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.

Here’s how my 2017 marketing campaign has gone through six months. Continue reading Mid-Year Marketing Report: How Are We Doing?

4 Key Elements of Our Press Release

If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.

As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading 4 Key Elements of Our Press Release

Press Release Analytics: How Our First PR Performed

Analytics.

That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.

For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading Press Release Analytics: How Our First PR Performed

Marketing Your Novel: Why Send Press Releases?

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Well, it’s been quite some time since I’ve updated this series. The last time we checked in, I discussed marketing through social media.

Today, I’m going to take a look back to a previous post, in which I provided a summary of sending online press releases. Why?

Because I just sent my first press release! Continue reading Marketing Your Novel: Why Send Press Releases?

The Key to Social Media Marketing

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.

In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading The Key to Social Media Marketing

Marketing Your Novel: Online Press Releases

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

A few weeks ago in this space I discussed the specific marketing channels I would be using to achieve my goals for 2017, including the publication and distribution of my first novel, The Warden of Everfeld: Memento.

I have already discussed two of those channels (Facebook and PPC Ads) in previous posts, so now I’d like to discuss my third marketing channel: press releases. Continue reading Marketing Your Novel: Online Press Releases

Marketing Your Novel: The Marketing Strategy!

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading Marketing Your Novel: The Marketing Strategy!